Madonna - Madonna Launching Second Clothing Collection

Madonna is launching her second clothing label, Truth Or Dare By Madonna, which will be aimed at women aged between 27 to 50.

Madonna is launching her second clothing label.

The singer - who created teen label Material Girl last year with 15-year-old daughter Lourdes - will aim her new collection, Truth Or Dare By Madonna, at an older audience and will start with a fragrance. She will then launch footwear, handbags and under, which will all come out next year.

Madonna - who has signed a deal with brand management company, Iconix Brand Group - said: "Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality."

The label will illustrate Madonna's look as a powerful, female icon and will be targeted at women aged between 27 to 50.

Iconix's CEO Neil Cole told WWD: "The interest and excitement globally for brands developed by Madonna are significant. After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence."