Madonna hires models to deliver scent

Madonna had her new perfume hand delivered by male models.

The iconic star was determined to make an impression with her newest fragrance Truth or Dare.

To make an impact she hired two hunky male models to deliver samples of the scent to the largely female-dominated world of beauty journalism.

The men were dressed in opposing colours one in black shirt and trousers, while the other donned brilliant white.

Truth or Dare is "a white floral that plays on dual forces: gardenia and tuberose" which are the two scents that remind Madonna of her mother.

The bottle is a simple white elongated hexagon with a gold crown top.

I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well, Madonna told WWD last month. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. An intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring hence the name Truth or Dare.

Truth or Dare will be unveiled in the UK next May.

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