Madonna expands fitness empire with Rome gym, workout DVDs
Following the release of her fitness DVDs, Madonna has just announced her plans to open a new luxury Hard Candy Fitness center in Rome this spring.
The new gym is set to be a three-storey, 13,000 square-foot (nearly 4,000 square-meter) club in Rome's historic center. Plans are underway for additional locations in the city, but no details are yet available.
Madonna and her trainer, Nicole Winhoffer, also recently released a series of four workout DVDs featuring Winhoffer and incorporating objects such as a bathroom towel and a sturdy chair into the routines. The set, "Addicted to Sweat," is based on the same high-impact, dance workout programs Madonna relies on to achieve her svelte physique. Watch a trailer for the DVDs: youtube.com/watch?v=BVp6-uozRX0
The Material Girl opened the first Hard Candy gym in Mexico City in 2010 and has since launched clubs in Moscow, Sydney, and Santiago.
Take a tour of the new club: http://www.youtube.com/watch?v=QJdh-0u807g#!